Birmingham, B30 7DD

Contextual Advertising Built to Bring In Calls, Not Just Clicks

Search campaigns set up, tracked and adjusted week by week

Guwaxi builds and manages search advertising accounts for businesses around Birmingham. We set clear budgets, write the ad copy, track which keywords convert and report back in plain terms. Fifteen specialists, three years of accounts to show for it.

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Our Story

Guwaxi was founded in Birmingham in 2023 by a small group of people who had spent years running paid search accounts for local businesses and were frustrated by how often campaigns were left unattended after launch. We started with one desk above a shop on Stratford Road and a simple idea: keep advertising accounts organised, reviewed weekly, and explained in plain terms to the people paying for them.

Three years on, the team has grown to 15 people covering six services, from account setup to ongoing bid and budget management. We have worked with 360 clients across the Birmingham area, completed 620 individual jobs, and roughly a quarter of those clients have returned for further work once their first campaign settled down.

Guwaxi team reviewing an advertising account setup in Birmingham office

Mission and Approach

Our aim is straightforward: set up contextual advertising accounts that a business owner can understand at a glance, with spend tracked against results rather than left as a black box. We do not promise fixed outcomes, since every market and budget behaves differently, but we do commit to a clear process, weekly reporting, and a reply to any query within 24 hours.

We currently work across four districts in and around Birmingham, keeping our client base close enough that a face-to-face meeting is always an option, not just a call.

Contextual advertising campaign report discussed with a Birmingham client

Plain Reporting

Every account comes with a monthly summary written in ordinary language, not just exported spreadsheets.

Steady Attention

Accounts are checked on a set weekly schedule rather than only when something goes wrong.

Local Focus

Working across four Birmingham districts keeps our client list manageable and our replies fast.

3
Years in business
620
Jobs completed
360
Clients served
15
People on the team

Recent Campaign Work

A selection of contextual advertising accounts we have set up and managed for businesses around Birmingham. Each case below outlines what was done, on which platform, and the outcome that was reported back to the client.

Search ads setup for a Birmingham plumbing company
Search Ads

Plumbing Services, Selly Oak

Built a search campaign structure with 6 ad groups split by service type. Added call extensions and location targeting for a 5-mile radius. Monthly budget was kept under £600, with daily bid adjustments reviewed weekly.

Shopping ads for an online homeware retailer
Shopping Campaigns

Homeware Retailer, Digbeth

Set up a product feed with 340 SKUs and organised campaigns by margin tier. Negative keyword lists were built over the first three weeks to filter out browsing traffic that rarely converted.

Display remarketing for a local law firm
Display Remarketing

Law Firm, Edgbaston

Created a remarketing list segmented by pages visited on the firm's site. Banner sizes were prepared in four formats and rotated on a two-week schedule to avoid ad fatigue among returning visitors.

Local service ads for a heating engineer
Local Campaigns

Heating Engineer, Moseley

Configured location extensions and call-only ads targeting three postcodes around Moseley. Ad schedules were limited to working hours matching the client's own availability, reducing wasted spend on out-of-hours clicks.

Search campaign relaunch for a dental practice
Account Rebuild

Dental Practice, Harborne

Took over an existing account with overlapping keywords and low quality scores. Restructured into 4 tightly themed groups, rewrote ad copy, and added sitelink extensions pointing to specific treatment pages.

Combined search and display setup for a furniture workshop
Search + Display

Furniture Workshop, Kings Heath

Paired a search campaign for direct-intent terms with a smaller display budget for brand awareness. Conversion tracking was set up through form submissions and a phone call tracking number.

Services and Pricing

We handle campaign setup for search and display advertising for businesses across Birmingham and the surrounding areas. Each service below lists what is included and the fixed starting price.

Search Campaign Setup

Keyword research, ad group structure, and copy for up to three campaigns. Includes negative keyword lists and conversion tracking installation so results can be measured from day one.

From £340

Account Audit

A full review of an existing account: wasted spend, bidding settings, and quality score issues. Delivered as a written report with a prioritised list of fixes within five working days.

From £180

Display and Banner Ads

Placement setup across partner sites and apps, plus banner sizing for common formats. Audience targeting is built around location, interests, and past site visitors within Birmingham.

From £260

Shopping Feed Setup

Product feed creation and category mapping for online shops. Includes price and stock rules so listings stay accurate without manual updates after the initial configuration.

From £310

Monthly Campaign Management

Ongoing bid adjustments, budget pacing, and ad copy testing. A short performance summary is sent each month covering spend, clicks, and cost per lead figures.

From £220 / month

Conversion Tracking Setup

Tagging for form submissions, phone clicks, and purchases across a website. Verified with test transactions before handover, with a short guide for the client's own reference.

From £150

Get in Touch

Send us a note about your business and we will reply within 24 hours with next steps for setting up your contextual advertising campaign.

Send a Message

Phone

+44 121 304 9137

Office

88 Stratford Road
Birmingham, B30 7DD

Near the Stratford Road retail strip, south of the city centre. View on map

Business Hours

Monday07:30 - 18:00
Tuesday07:30 - 18:00
Wednesday07:30 - 18:00
Thursday07:30 - 18:00
Friday07:30 - 18:00
SaturdayClosed
SundayClosed